August 8, 2017
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Dennis Dupuis and Radol
A few months ago I found a lump on my neck and decided to get it checked out. Fortunately it turned out to be benign but a century or so ago I may have been interested in a nostrum plugged heavily by a Dr Rupert Wells from St Louis – his real name was Dennis Dupuis. The adverts offered hope to those who had contracted any form of cancer. A typical example was this advert from 1907; “I have discovered a new and seemingly unfailing remedy for the deadly cancer. I have made some most astonishing cures. I believe every person with cancer should know of this marvellous medicine and its wonderful cures, and I will be glad to give full information to those who write me and tell me about their case”.
The symptoms that the respondent described would always convince Wells that they had a form of cancer or consumption, if they responded to the consumption advert. They would receive a standard letter which was so designed that all the ingenious Wells had to do, as well as fill in the date and name and address of the would-be victim, was to enter the location of the body where the cancer was located. The letter boasted of Wells’ credentials – he had carried out investigations into radium-administration at the college where he was a professor, hogwash all – and claimed that he was able to cure consumption and cancer through the internal and external application of Radol, a proprietary brand containing radium in fluid form. It went on to claim he had effected many cures and, of course, contained testimonials of some grateful recipients of this wonder cure.
For ten dollars you would receive a nice bell-shaped, blue-coloured bottle, standing ten inches tall with a four and a half inch diameter. The label affixed to it claimed “This bottle contains Radol, a radium impregnated fluid, prepared according to the formula and under the supervision of Dr. Rupert Wells. St. Louis MO. This fluid is not expected to retain its radio activity beyond 40 days from the date of this label.” To add extra authenticity the label would then detail the name and address of the customer and directions for use which were basically to take a tablespoon in a wineglass of water before each meal and at bed time. This was followed by the name and address of the customer, directions for use e.g. “take one tablespoon in a wineglass of water before each meal and at bed-time.”
Radol was only available by mail and for a while, though, Wells was on to a good thing, In 1908 he shipped out some 7,800 bottles at ten dollars a time. But what was in it and was it any good? Wells claimed that the bluish fluorescent glow of the liquid was down to the radium contained it. But tests carried out by Lederle Laboratories showed that it was a mix of quinine sulphate and alcohol, a combination which would also produce a bluish glow. As the exposer of quackery, Samuel Adams, wrote in his The Great American Fraud, “Radol contains exactly as much radium as dishwater and is about as efficacious in cancer or consumption.”
Following this revelation Wells was put out of business in 1910 when the US Mail refused to handle his packages.