If you lead a busy life and have a dog, you could do with a helping hand. This line of thought led Lucy Hignett from Thorndon in Suffolk to set up her own dog walking and pet sitting company called Lead The Way.
In an effort to drum up custom, she placed an advert offering her services in the local Parish magazine. Very commendable, you will agree.
The advert offers dog and cat visits, including play, feeding and lots of TLC. That is for certain as somewhere between her placing the advert and it going out in print, her primary skill had been changed from dog walker to dog w**ker.
The editor of the organ has apologised profusely but poor Lucy has been inundated with what she termed “disgusting” messages.
Still, looking on the bright side, there is no such thing as bad publicity, or so they say.