Names Of The Week (12)

It has not been a good week for Vogue magazine. If it was not enough to provoke the ire of Melania trump for putting Jill Biden on the front cover and not her, the magazine has managed to upset the locals in a Cornish hamlet.

Situated in the parish of St Day near Redruth, the hamlet of Vogue was a mining village in former days. Its mine, Wheal an Vogue, operated between the 17th and 19th centuries and there were three stamping mills dating from around 1700. The name Vogue is Cornish for a medieval smelting furnace or blowing house. There has been a pub there, the Star Inn, for over two hundred years.

Publicans, Mark and Rachel Graham, were a little surprised, after they had registered a change in company status, to receive a letter from Condé Nast, the magazine’s owners, to cease and desist from using the name of The Star Inn at Vogue as the name of their boozer. Rightly, they refused, pointing out that Vogue was the name of their hamlet, the pub had been there for a couple of centuries and that, if anything, Vogue were the newcomers as the magazine was not launched in Britain until 1916, although it had been published in the States since 1895.

Red-faced, Condé Nast conceded the point, blaming imperfect internet searches, and it all ended in smiles. Still, it gave the Star Inn at Vogue welcome publicity for their American night which was held on Wednesday and their forthcoming real ale festival. Meanwhile, Vogue has gone back to publicising fashions that no one in their right minds would be seen dead in.

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